Salesforce Certified Marketing Cloud Engagement Administrator Practice Exam: Test Your Knowledge 2025

A marketing team wants to send a promotional email to subscribers who have opened at least one email in the past 30 days. Which feature should they use to create this audience?

What is the primary purpose of using AMPscript in Marketing Cloud?

A subscriber's email address needs to be updated across all data extensions in Marketing Cloud. The subscriber exists in 15 different data extensions. What is the most efficient approach?

Which user role has the ability to create and manage business units in Marketing Cloud?

A company wants to ensure that subscribers can update their communication preferences. What should be configured to meet this requirement?

An email send failed with the error 'The subscriber is held.' What is the most likely cause of this issue?

A marketing team needs to send different email content to subscribers based on their loyalty tier (Gold, Silver, Bronze). The tier information is stored in a data extension. What is the best method to accomplish this?

What happens when you delete a data extension that is being used as the source in an active automation?

A company uses Marketing Cloud Connect to integrate with Salesforce Sales Cloud. Which object serves as the primary link between a Contact in Sales Cloud and a Subscriber in Marketing Cloud?

Which feature in Journey Builder allows you to test a journey with a small group before launching to the full audience?

A data extension contains 500,000 records and needs to be queried daily to create a subset for email sends. What is the best practice to optimize performance?

What is the maximum number of columns allowed in a standard data extension in Marketing Cloud?

A subscriber complains they are receiving duplicate emails. After investigation, you find the subscriber exists multiple times in the sending data extension with the same email address but different Subscriber Keys. What is the best solution to prevent this issue?

Which Marketing Cloud Studio provides SMS and push notification capabilities?

An administrator needs to restore a data extension that was accidentally deleted 5 days ago. What should they do?

A company wants to track when subscribers click specific links in their emails. Which feature should be enabled?

A marketing manager needs to send a weekly newsletter every Monday at 9 AM. The data for the newsletter is updated every Sunday night. What is the most efficient way to automate this process?

A data extension has a field 'PurchaseDate' stored as Text. The marketing team needs to use this field in a SQL query to filter records from the last 30 days. What must be done first?

Which Marketing Cloud feature allows you to create a unified view of a subscriber across multiple channels and data sources?

An organization has multiple brands and wants to manage separate sender profiles, email domains, and user access for each brand. What should be implemented?