Marketing Cloud Account Engagement Consultant Practice Exam: Test Your Knowledge 2025

A marketing manager notices that several prospects who visited their website are not appearing in Account Engagement. The tracking code has been properly installed on all pages. What is the most likely reason these visitors are not being tracked?

A company wants to score prospects based on their level of engagement and fit with their ideal customer profile. They need to distinguish between implicit and explicit prospect data. Which combination correctly identifies these data types?

A marketing team wants to send a one-time promotional email to 50,000 prospects. What is the recommended approach in Account Engagement?

An administrator needs to ensure that prospect data in Account Engagement stays synchronized with Salesforce CRM. Which connector setting determines how often prospect changes in Account Engagement are pushed to Salesforce?

A company wants to track which marketing campaigns are generating the most revenue. What Account Engagement feature should they implement to attribute prospects to specific marketing initiatives?

A marketing consultant is building an Engagement Studio program. Prospects should receive an email, wait 5 days, and then be added to a list only if they opened the email. If they didn't open it, they should receive a different email. What is the correct program structure?

A company's sales team reports that high-value prospects are not being assigned to the correct sales representatives. The assignment is based on the prospect's state field. What should the consultant check first to troubleshoot this issue?

A consultant needs to prevent duplicate prospects from being created when the same person fills out multiple forms. The company has multiple business units. What is the best practice for managing prospect deduplication?

A marketing team wants to create a scoring model that increases a prospect's score when they visit high-value pages but also decreases the score when prospects become inactive. What combination of features should they use?

A company uses progressive profiling on their forms to gradually collect prospect information. A prospect who has already provided their name and email returns to fill out another form. What will happen if the progressive profiling fields are properly configured?

A consultant is setting up email authentication for a client's Account Engagement account. The client wants to send emails from multiple domains. What is the correct approach to configure this?

A marketing manager wants to understand which email subject lines perform best. They create two versions of an email with different subject lines and send each to a portion of their list. What Account Engagement feature should they use?

A sales team wants to receive real-time notifications when a hot prospect visits their pricing page. The prospect must have a score above 100 and a grade of A or B. What is the most efficient solution?

A consultant needs to report on email performance metrics for the executive team. Which metrics are available in Account Engagement's standard email reporting?

A company has a complex lead qualification process involving multiple stakeholders. They need to track prospects through stages: Inquiry, Marketing Qualified Lead (MQL), Sales Accepted Lead (SAL), and Sales Qualified Lead (SQL). What Account Engagement feature is designed to manage this lifecycle?

A consultant discovers that prospects created in Salesforce are not syncing to Account Engagement. The Salesforce Connector is active and was working previously. What is the most likely cause of this issue?

A company wants to implement account-based marketing (ABM) strategies in Account Engagement. They need to track engagement at both the individual prospect level and the account level. Multiple prospects from the same company should contribute to an overall account score. What is the best approach to accomplish this?

A consultant is troubleshooting an Engagement Studio program where prospects are not progressing past a specific trigger step. The trigger is evaluating whether a prospect clicked a link in an email sent earlier in the program. What could cause prospects to get stuck at this trigger?

A company operates in multiple regions with different privacy regulations. They need to ensure that prospects in certain regions receive different email footers with region-specific unsubscribe language and privacy policies. The footer must automatically adapt based on the prospect's country. What is the most scalable solution?

An administrator needs to configure user roles and permissions for their marketing team. Some users should only be able to view reports and prospects, while others need full edit access. The administrator also wants to restrict access to certain campaigns based on region. What Account Engagement feature should they use?