Marketing Cloud Engagement Administrator Practice Exam: Test Your Knowledge 2025

A Marketing Cloud administrator needs to ensure that subscribers can update their email preferences and unsubscribe from communications. Which feature should be implemented to meet this requirement while maintaining compliance?

A marketing team wants to send a promotional email to 500,000 subscribers. During the send process, the system identifies that 50,000 email addresses are invalid or previously bounced. What is the term for the percentage of emails that were successfully delivered?

An administrator needs to configure user access so that a new marketing coordinator can create and send emails but cannot access subscriber data or administrative settings. Which role should be assigned?

A company imports subscriber data daily from their CRM system. They notice that some records are creating duplicates based on email address. What is the best practice to prevent duplicate subscriber records in Marketing Cloud?

Which Marketing Cloud feature allows marketers to create a single email with dynamic content that changes based on subscriber attributes without creating multiple versions of the email?

A Marketing Cloud administrator is setting up a new business unit for a subsidiary brand. The subsidiary needs to maintain separate sender profiles, content, and subscriber lists from the parent company. What configuration approach should be used?

A retailer wants to send cart abandonment emails automatically when a customer adds items to their cart but doesn't complete the purchase within 2 hours. Which Journey Builder entry source should be used?

An administrator notices that email sends are failing with the error 'Subscriber is on the All Subscribers suppression list.' What is the most likely cause and solution?

What is the primary purpose of implementing Sender Authentication Package (SAP) in Marketing Cloud?

A company has a Data Extension with 2 million subscriber records. They need to create a targeted segment of 50,000 subscribers based on complex criteria involving multiple data extensions. Which tool is most appropriate for this task?

An administrator needs to automatically move bounced email addresses to a suppression list and send a notification to the marketing team. Which automation tool combination should be implemented?

A marketing team wants to ensure that no subscriber receives more than 3 marketing emails per week across all campaigns. What feature should be configured to enforce this limit?

Which data retention policy setting in Marketing Cloud allows administrators to automatically delete old data from Data Extensions to maintain compliance with privacy regulations?

A company wants to track which links in their emails are clicked most frequently and by which subscribers. Which feature provides this detailed tracking information?

An administrator needs to import a file containing 100,000 subscriber records every night at 2 AM. The file includes email addresses, names, and purchase history. What is the recommended method to automate this process?

A nonprofit organization needs to send 1.5 million emails per month but wants to avoid overwhelming their subscribers. They decide to spread their monthly newsletter send over 3 days. What configuration option controls the rate at which emails are sent?

An administrator is troubleshooting why subscribers aren't receiving emails. Upon investigation, they find that the Status field in the All Subscribers list shows 'Held'. What does this status indicate?

A company wants to personalize email subject lines using subscriber first names from a Data Extension. Which scripting language should be used to accomplish this?

An organization has multiple brands managed in separate business units. They want to share a Data Extension containing product information across all business units while keeping subscriber data separate. What sharing configuration should be implemented?

A marketing team needs to test two different email subject lines to determine which generates higher open rates. They want to send version A to 10% of subscribers, version B to 10%, and automatically send the winning version to the remaining 80%. Which feature should they use?